West of Fairfax

Selena Gomez

Dior Beauty

Lil Luv Dog

Skincare products labeled 'bliss bright idea vitamin C trio-peptide collagen protect & brighten', open and closed jars of cream, an orange spray bottle, artificial pink and white flowers, a small glass bottle, a pearl hairpin, and a white background.

SWAN Beauty

A bottle of Cincoro tequila and a glass with ice and tequila in front of a yellow curtain.

A woman in workout clothes jumping mid-air against a pink geometric background.

A woman with curly hair in a burgundy dress smelling a brown bottle of perfume near a pond with lush plants.

Woman in coral tube top and red skirt leaning against a white wall, holding a straw hat, with shadows cast on the wall behind her.

A woman with red hair styled in curls, wearing bold makeup with dark lipstick, posing against a gray concrete wall. She is dressed in a satin bomber jacket and holding a pink tie-dye hoodie.

CULTURAL STRATEGISTS

West of Fairfax is intentionally boutique, hands-on, and deeply invested in the brands we work with. We combine social, content, creators and PR to help brands understand what people care about, participate meaningfully in culture, and create work worth paying attention to. Together, we turn cultural relevance into attention, connection and meaningful brand growth.

Black background with the word 'CHAOS' written in large, white, dripping graffiti-style letters.

Plain background with the word 'sugarfina' in black lowercase font.

The image features the word 'COOLA' in bold black letters on a light background.

Text on a light gray background that reads 'LIL LUV DOG' in bold black letters.

The word 'ELASTIQUE' in black text centered on a light beige background.

Black rectangle over white background

A minimalist book cover titled 'The Skinny Confidential' with a light beige background and black text.